The last 15 years of my career have focused on creative direction and design management, complimented by experience in business development, entrepreneurship, brand development, and production. I’ve worked with international luxury brands including Gucci, Yves Saint Laurent, and Alexander McQueen, as well as the consumer and retail sector with Gap, Kate Spade, Banana Republic and Starbucks. I oversee the design direction and strategy for more than $8M in advertising, packaging, and branding programs and I co-founded, and creative direct, a quarterly independent arts and culture magazine based in New York and Paris.
I selectively choose the “right” projects which bring to the table:
• Expertise in designing and executing multi-platform brand messaging and creative strategy for some of the leading global luxury and consumer brands.
• Solid understanding of the key elements that make up a brand, and translating that into a future-facing strategy and bottom line growth.
• A Master’s degree in Design Management from Pratt, which provided me with a fundamental understanding of the relationship between the business and creative components of building and growing a brand.
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