Over the past 15 years, I have cultivated a career at the intersection of creative direction, design management, and brand strategy, complemented by experience in business development, entrepreneurship, and production. I have collaborated with international luxury brands such as Gucci, Yves Saint Laurent, and Alexander McQueen, as well as consumer and retail leaders like Gap, Kate Spade, Banana Republic, and Starbucks, where I led packaging and branding initiatives.

Currently, I serve as Vice President and Executive Creative Director at Hearst, where I oversee the design direction and creative strategy. My role spans digital, print, and experiential projects, driving innovation and engaging audiences across platforms.

In addition to my work at Hearst, I co-founded and served as the creative director of a quarterly independent arts and culture magazine based in New York and Paris, further showcasing my commitment to curating bold, meaningful creative narratives.

I am selective in the projects I take on, ensuring they align with my values and expertise. I bring to the table:

• Proven success in designing and implementing multi-platform brand messaging and creative strategies for leading global luxury and consumer brands.
• A strategic approach to brand development, translating key brand elements into future-facing strategies that foster growth and innovation.
• A Master’s degree in Design Management from Pratt Institute, providing a deep understanding of the relationship between business objectives and creative vision, essential for building and evolving impactful brands.

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